Pretty Smart: Introducing PracticeGenius
Posted on October 28th, 2010
Mattiacio Orthodontics is owned by Dr. Brian Mattiacio and was established in 2007. The practice is located in Farmington, New York, and serves the southeast suburbs of Rochester. Mattiacio offers a wide variety of orthodontic options for his patients, including Invisalign and the Damon system. Mattiacio explains how introducing PracticeGenius, a patient rewards program, to his clientele has positively affected his practice.
My office has been using PracticeGenius’ Patient Rewards Hub program for two years and we have found it to be an invaluable part of our practice. Since introducing this program we have seen dramatic benefits, some which include: increases in patient referrals, new patient exams, observation patient conversion, easier time connecting patients with our practice, further differentiating us from other practices in our area and strengthening our relationships with the general dental community. Best of all it has been simple to introduce and use, and our patients love it!
The team at PracticeGenius equipped us with all the tools necessary to launch, administer, and market our program. Our program consists of our own customized reward cards, web application and messaging platform, individual patient portals and e-commerce patient reward hub. All prominently featuring our practice’s brand and linked through our Web site.
Since we started using the rewards hub program, we have had dozens of patients refer their friends to us. Because of the program patients are more inclined to talk to their friends about our office. They want their friends to share in all the fun here. During new exams, we frequently have patients remind us which friend referred them to our office and then they ask us about how they can get started in the program as well. We once had someone who mentioned he had already referred a friend before he had even come to us for his consultation!
We love to hear about our patients’ activities and successes. We have fun giving bonus points to those who tell us about what is happening in their lives. The Patient Rewards Hub program helps us to feel more connected with our patients. We have heard stories about scoring a goal in a soccer game, being selected for all-county orchestra, perfect attendance records during the school year, volunteering at the local food cupboard, and picking out a new puppy! One of our patients was even awarded bonus points for bravely killing a spider in our office!
With several orthodontic offices serving our area, this program differentiates us and gives patients and parents incentive to join our practice. It also gives the dental professionals in our area another reason to refer their patients to us. As part of our goal to provide the best orthodontic experience available, we believe our rewards hub program has set us apart from other offices. Earning points for prizes is a tangible, fun way to encourage treatment compliance. We even reward patients with points for visiting their dentists for cleanings and exams. Dentists and hygienists have mentioned to us how much they appreciate this. A hygienist at one dental office told us that they wished more offices offered something like this to help their patients maintain good oral habits during their orthodontic treatment.
The program is so easy to use! When patients make an appointment for their next visit, they give us their rewards card. To add points, we just swipe the card and choose the points to add. It is that easy! We add points for good oral hygiene, being compliant with rubberband wear, showing up on time, having nothing loose or broken, and wearing their Mattiacio Orthodontics T-shirt! For those patients who are not ready for treatment and are coming in for supervision appointments, we add points for losing baby teeth.
Our patients have commented on how easy it is for them to access their account information through a link on our Web site. Once logged into their account, they can check the point balance, see a list of all available prizes and order prizes. In addition, patients can see messages from our office. After one patient had a particularly difficult appointment, we sent him a message letting him know that he did a great job. The parent of this patient called us to let us know how much she appreciated this extra touch.
The PracticeGenius’ Patient Rewards Hub program has been a successful and critical component of our marketing program by connecting us with patients and with the dental professionals in our area. At Mattiacio Orthodontics we strive to make our office a fun, accessible place for our patients and the Rewards Hub program has been a key part of accomplishing this.